Brand Guidelines
Last Updated 08.04.2024

Imagery

Imagery

Imagery is very important to how we convey ourselves as a brand. It not only allows us to demonstrate our innovation but to show our purpose, collaboration and our culture. Our team and they way we work are as important as our products.

Imagery types

We categorise our imagery into three distinct areas; people focused, solutions and technology.

People Focused
Solution
Technology

People Focused Imagery

Passionate
Customer-focused
Collaborative
Contemporary
Informal
Expert
Inclusive

Solutions Imagery

Simple
Connected
Real-world

Technology Imagery

Premium
Simple
Dynamic
Connected
Contemporary