Brand Guidelines
Last Updated 19.08.2024

Brand Strategy

Our Proposition

The consistent, short form narrative that describes who we are and what we do.

SG Wireless has been leading problem-solving and enabling IoT innovation for nearly a decade. Our commitment to simplicity, versatility and co-creation shines through our development ecosystem, allowing you the flexibility to pivot and scale as needed. As an agnostic technology partner, we tailor our approach to your precise goals, from design to prototyping and manufacture. 

With 50 years of heritage from our parent company, Season Group and a focus on quality, SG Wireless deeply understands and supports your ambitions. 

We enable innovators for a smarter world.

Our North Star

The central organising thought that guides all we do.

Enabling innovators for a smarter world.

Our Values

The core values that define our beliefs, inform our decisions and drive our actions.

Be kind

Working together we make everything better

Be open

Inspiration can come from everywhere

Be innovative

Adapt, challenge present thinking

Be cool

You be you

Do what’s right

Be authentic and upstanding

Have fun

Enjoy what you do

Our Attributes

The words that describe how we look and sound, our voice and personality – how we behave.

Personality

How we behave

Passionate

We love technology and the positive impact it can have

Customer-focused

We listen, understand and problem solve for success

Collaborative

We are partners and co-creators working with our innovative customers

Flexible

We do what is right each time, change direction and iterate where needed

Voice

What we sound like

Expert

With years of experience we speak with confidence

Grounded

We are accessible and support everyone in the IoT community

Purposeful

We balance our expertise with an informal tone, we are enablers and partners

Engaging

We connect regularly and meaningfully with our audiences

Look

What we look like

Simple

We are relaxed and pair back where we can

Dynamic

We are agile and change to each situation

Connected

We are part of a bigger ecosystem

Contemporary

We are vibrant, future-facing and optimistic for a better world