Brand Guidelines
Last Updated 03.07.2024

Tone of Voice

How we sound

SG is a passionate, customer-centric business, collaborating with visionaries to enable innovation. We believe great ideas come from anywhere and that means we’re focused on inclusion and being accessible to all. We are experts but we speak plainly and simplify wherever we can. We keep abbreviations to a minimum and have a friendly, informal tone.

Expert

With years of experience, we speak with confidence.

Inclusive

We are accessible and support everyone in the IoT community.

Informal

We balance our expertise with an informal tone, we are enablers and partners.

Engaging

We connect regularly and meaningfully with our audiences.

Introductory messaging

Our introductory messaging is for use in short-form communications. The descriptor is useful for elements such as social media profiles. The introduction might be used within the first layer of our website, event profiles or recruitment copy.

Our descriptor

Enabling innovation within IoT to transform businesses

Our Introduction

At SG we work with global visionaries, bringing innovation and expertise together to turn every challenge into an opportunity for invention.

In our versatile development ecosystem, you’ll experience the freedom to pivot and scale according to your unique goals. All whilst supported by partners who are committed to deep collaboration to unlock the potential of IoT to transform businesses.

Boilerplate messaging

Our boilerplate messaging sums up what we do and how we do it. There are three versions: long, medium and short. These all speak in a consistent way about our business.

Boilerplate long form (183 words)

Welcome to SG, where innovation meets expertise, and every challenge is an opportunity for invention. For nearly a decade, we’ve been at the forefront of problem-solving and co-creation, collaborating with visionaries worldwide to unlock the potential of IoT to transform businesses.

At SG, we embrace the belief that everyone is an entrepreneur, and by democratising technology, we empower individuals to create and have a meaningful impact. Our commitment to simplicity is reflected in our versatile development ecosystem, providing you with the freedom to pivot and scale according to your unique goals.

Unparalleled in breadth, and agnostic in our technology, we stand apart by tailoring our approach to suit, designing and manufacturing to your precise needs. From prototyping to scaling, SG is your comprehensive partner, turning great ideas into reality.

Backed by 50 years of evolution in our parent company – Season Group, and a dedication to quality, we not only listen but deeply understand our customers’ ambitions. At SG, we see the bigger picture, ensuring that our partnerships transcend the immediate, to build a lasting legacy of success.

Enabling innovators for a smarter world.

Boilerplate medium form (103 words) 

At SG innovation and expertise come together to turn challenges into opportunities.

Co-creating with global visionaries we problem-solve to unleash IoT’s potential to reshape the way businesses work.

Unmatched in breadth, and technology-agnostic, SG stands out by tailoring solutions to your precise needs. Our versatile development ecosystem means that from prototyping to scaling, we’re your comprehensive partner, transforming great ideas into reality and empowering you to create impactful change.

Part of Season Group, we’re dedicated to quality and work hard to deeply understand your unique ambitions so that together we can build a lasting legacy of success.

Enabling innovators for a smarter world.

Boilerplate short form (83 words) 

SG has been leading problem-solving and enabling IoT innovation for nearly a decade. Our commitment to simplicity, versatility and co-creation shines through our development ecosystem, allowing you the flexibility to pivot and scale as needed. As an agnostic technology partner, we tailor our approach to your precise goals, from design to prototyping and manufacture. With 50 years of heritage from our parent company, Season Group and a focus on quality, SG deeply understands and supports your ambitions.

Enabling innovators for a smarter world.

Overarching messaging

Here are twelve overarching messages that can be used as a plug-and-play element in our communications when talking about the business in general, overarching terms.

  1. We’re technology agnostic which means we do what’s right for each and every great idea.

  2. We don’t just listen; we deeply understand our customers’ ambitions.

  3. At SG, we envision the bigger picture, ensuring that our partnerships go beyond the immediate to establish a lasting legacy of success.

  4. Whether it’s designing, prototyping, or scaling, we’re comprehensive 
partners, turning great ideas into reality.

  5. Wherever you are in your innovation journey our versatile development ecosystem will support realising your vision.

  6. Our complete solution turns ideas into reality.

  7. Enabling innovators for a smarter world.

  8. We’ll get you there in 90 days and stay with you until the bigger picture is realised.

  9. Our cross disciplinary team is experienced in networking, software, hardware and manufacturing – 
we problem solve and correct long before you reach testing stages.

  10. Decades of global manufacturing expertise in our broader business means we foresee and solve for challenges early and can be more accurate when forecasting the practicalities around delivery.

  11. As true partners, we’re not afraid to change tact to succeed. We’re with you every step of the way.

  12. Collaborating with visionaries worldwide to unlock the potential of IoT to transform businesses.

Headline examples

Here are some headlines that can be used directly in your communications.

  1. End-to-end innovation partners

  2. Your ideas, our expertise

  3. Where ideas take flight

  4. Shaping the future together

  5. Enabling innovation

  6. Enabling innovators

  7. Problem solving for
better IoT solutions

  8. Innovation unleashed

  9. Innovate. Prototype. Grow.

  10. Where innovation meets expertise

  11. Innovation everywhere

  12. Build your lasting legacy

  13. Doing good feels great

  14. Simplicity fueling innovation

Here are some SG specific headlines that can be used directly in your communications.

  1. Do something great

  2. Strive for greatness

  3. Surpassing Goals

  4. Shaping Growth

  5. Shaping Great

  6. Let’s do something great

  7. Smarter Globe

  8. Simply Great

  9. Settle for great

  10. Spark Growth

  11. Shift Gear

  12. Shaping the globe

  13. Smart Growth

  14. Smart Globe

  15. Steering Growth

  16. Something Great